We’ve Defined Our Values, Mission & Vision for the Future – January 2021 Newsletter
A Message from Larry Ceisler
A new year should always bring optimism. As much as this country has been through, we certainly deserve that. There’s a new administration in Washington. More Americans are getting vaccinated against COVID-19. Things are looking up. At Ceisler Media, we’ve got great optimism about the future as well. In the New Year, we’ve restructured our firm to maximize the talents of our team and make us better poised to serve our clients in the future. We’ve added positions, created new lanes, and affirmed those values that I believe make Ceisler Media special. Our Chief Operating Officer, Kate Wilhelm, lays out those values, our vision, and our mission in the story you’ll see below. Give it a read to see how we’re preparing for the future.
There is also a related story on the growth of our digital team from Krystal Bonner, Vice President of Digital & Creative Services. And two of our newly appointed Directors, Elise Corbett and Michael Rodriguez, write about our firm’s plan to adapt to emerging issues and embrace new techniques. So much has already occurred on the political scene this year – be sure to click on the audio of my conversation on politics, which includes projections on how recent turmoil could impact future races in Pennsylvania. In Miller’s Musings, Special Project Manager Larry Miller writes an open letter to Pres. Biden offering some unsolicited advice to the 46th president. Two of our Senior Vice Presidents, Kirk Dorn and Meredith Montalto, write nuts-and-bolts stories offering how-to advice related to cases playing off of recent news events. We’ve got interesting news about our clients. And be sure to click on the fun animation at the bottom of this newsletter, which tells you some of the TV shows we’re binging, the music we’ve discovered, and fun activities our people are sharing with their children. Give it a read and let me know your thoughts. And, from all of us at Ceisler Media, stay safe.
Larry Ceisler Founder, Ceisler Media & Issue Advocacy
Larry Ceisler on Politics
In a wide-ranging political talk with Consultant Glen Macnow, Larry Ceisler forecasts how the Jan. 6 riots at the Capitol will impact Pennsylvania’s Republican candidates in 2022. Larry also projects how expensive the race may get for the state’s open US Senate seat, assesses the growing field of candidates for governor and senator, and forecasts the future of mail-in voting. Listen to highlights below, or connect to the full 12-minute conversation here.
Positioning Ourselves for a Strong Future
We’ve watched and listened to our employees and our clients. Now it is time to turn that into action, inspired by our vision and grounded in our core values. Chief Operating Officer Kate Wilhelm reflects on restructuring.
Our Newest Directors Ready for Expanded Role in 2021
Elise Corbett & Michael Rodriguez are focused & optimistic about adapting to emerging issues & embracing new techniques.
Ceisler Digital Team Adds a New Member, Evolves
Adding capacity & evolving our creative team makes us even better at serving our clients, notes VP, Digital & Creative Services Krystal Bonner.
Ceisler Media Special Projects Manager Larry Miller wishes Joe Biden well, and also offers a little advice to the 46th President.
Larry Ceisler in the News
Elected to Foreign Policy Board
Larry Ceisler has been elected to the Board of Trustees of the Foreign Policy Research Institute, a non-profit think tank based in Philadelphia. The Institute’s mission is to educate the public, teach teachers, train students and offer ideas to advance U.S. national interest based on a nonpartisan, geopolitical perspective illuminating contemporary international affairs through the lens of history, geography, and culture.
Op-ed in PennLive
In addition, with confidence in PA’s electoral system, Larry Ceisler penned an op-ed for PennLive.com challenging Rep.Scott Perry to run in 2022 for a statewide campaign following Perry’s conspiracy activities and unpopular votes.
Comcast RISE (“Representation, Investment, Strength and Empowerment”) awarded 200 Black-owned, small businesses across Greater Philadelphia, New Jersey, and Delaware with marketing and technology resources and makeovers. The recipients will receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business.
The Immigration Hub founder Tyler Moran has been appointed Special Assistant to President Biden for Immigration for the Domestic Policy Council, where she will help implement transformative changes. We at Ceisler Media will miss working with Tyler directly, but appreciate her dedication and look forward to continuing the work we started together. In addition, the new administration’s historic proposal to provide legal status to 11 million undocumented immigrants received praise from Immigration Hub Legislative Assistant Darcy Gallego during an appearance on NBC10/Telemundo.
Trust For Public Land
The Trust for Public Land’s “Heat Response” project was lauded in a Philadelphia Inquirer op-ed. The effort joins community members with local artists in three Philadelphia neighborhoods to address extreme urban heat through local solutions and public art. Ceisler Media worked with Pennsylvania State Director Owen Franklin and Southeast Heat Response artist José Ortiz-Pagán to give voice to this critical issue.
The Pennsylvania Association of Nurse Anesthetists celebrated National Certified Registered Nurse Anesthetists Week (Jan. 24-30), honoring the 54,000 certified and student registered nurse anesthetists nationwide – with thanks to all those on the frontline of patient care in Pennsylvania during the COVID-19 pandemic. This video looks back at highlights and successes for the profession in 2020.
Chester Housing Authority
The Chester Housing Authority, city residents, and local businesses honored the legacy of The Reverend Dr. Martin Luther King Jr. by calling attention to the urgent need to address environmental racism through a compelling visual – a nearly mile-long rope of plastic bags. Volunteers gathered under a mural of Dr. King at Calvary Baptist Church, where he practiced his faith while studying at Crozer Theological Seminary from 1948-1951 and honored his legacy by promoting sustainability in their community.
Entercom Urban Music station V103 in Atlanta was highlighted in this CNN article for its contribution to voter education leading up to the 2020 election. Civic education is also a key pillar of impact in the company’s social impact program, Entercom Serves.
Fitler Club, the Philadelphia-based private lifestyle club, announced that "Rock to the Future" has been selected as its inaugural Nonprofit in Residence for 2021. The music education nonprofit, which provides free lessons, instruments, tutoring, and mentoring to Philadelphia students, will partner with Fitler Club on programming initiatives to expand its reach and support the Club’s commitment to leverage its resources and its diverse, civically engaged members to do good for Philadelphia.
There are many student success stories at Cheyney University. One is that of Sharlet Kennedy-Blalock, who returned to Cheyney after 15 years off to complete her degree. The pandemic provided her with the free time to finish what she started and to show her children the value of achieving a degree.
Several Ceisler Media team members recently celebrated milestone anniversaries with the firm. Senior Vice President, Finance & Administration Cynthia McCurdy marked 10 years at the start of January. Director Michael Rodriguez, Special Projects Director Anthony Campisi, Director Caitlin O'Connor, Senior Account Executive Courtney Accurti, and Special Projects Manager Larry Miller.
Ceisler Alumni News
Congratulations to former Ceisler Media Associate Sean Coit who recently joined Comcast Spectacor as Vice President of Communications for the Philadelphia Flyers, Wells Fargo Center, Philadelphia Wings, and Maine Mariners. Sean will be responsible for all communications strategy and execution for the arena and the three teams. He comes to the new job having served as Communications Director and Senior Advisor to U.S. Senator Chris Coons (D-Del.) for the last five years.
How and When To Get Ahead of the Story
Ceisler Media Senior Vice President Kirk Dorn says the Hunter Biden media strategy may offer a good example – but sometimes being too proactive can backfire.
Before You Do Me a Favor – Try Asking Me First
A botched tree-planting effort in Detroit offers lessons for anyone planning an issue-advocacy campaign, writes Senior Vice President Meredith Montalto.
Our Staff Recommendations
We asked Ceisler Media team members how they’re passing the time at home – discovering new music, favorite TV shows, and fun activities with their kids. Here are some of their tips – which we think you may enjoy as well.