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Traditional Media Meets Digital – Ceisler's Strategy Embraces It All

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Message from Ceisler Media

As a veteran in this business, I’m often amazed at the rapid rate of change. And as the head of Ceisler Media & Issue Advocacy, I’m proud of how our firm has adapted to anticipate and keep up with that change.

Under the direction of our management team, headed by Chief Operating Officer Kate Wilhelm, we’ve placed great emphasis on expanding our capabilities in digital and creative services.

Speaking of Kate, you saw her video above discussing how our firm has navigated through the current pandemic – both in terms of how we strive to serve our clients and also make sure our dedicated team stays healthy and energized.

Krystal Bonner, our new head of Digital and Creative Services, explains some of our increased expertise and strategies in those areas. And Digital Projects Manager Melissa Sherman writes on how we’ve used this newsletter and our blogs to successfully brand our company – just as we do for clients.

There’s a link below for a podcast I recorded last week with Finch Brands, discussing how the Biden and Trump campaigns can effectively harness their positioning and messaging techniques.

And please take the time to read the blog written by Larry Miller, our Special Projects Manager. Larry is a treasure for our firm – an experienced, no-nonsense advocate for his beliefs. In this article, he explains why the “Black Lives Matter” movement needs to start tackling the issue of black-on-black crime.

We’ve got updates on our clients as well. Give it a read and let me know your thoughts. And stay safe out there.

Larry Ceisler

Principal, Ceisler Media & Issue Advocacy

Miller's Musings

The Other Issue Black Lives Matter has to Address

As the Black Lives Matter movement gains momentum, Ceisler Media Special Projects Manager Larry Miller argues that conditions will vastly improve when Blacks loudly condemn the violence within their own neighborhoods.

Our Viewpoints

Why is President Trump failing in his attempt to label his challenger as “Sleepy Joe” Biden? Would Biden be wise to bow out of presidential debates? What issue might win back Trump voters?

Larry Ceisler answered these questions and more on Real-World Branding, Finch Brand's Podcast. Larry’s years of experience in the political realm allow him to present solid strategies for how both candidates can focus their brand for this fall.

Ceisler’s New Digital Team Boasts Expertise, Versatility

Ceisler Media's digital and creative services team has grown to match our client's burgeoning needs for new content. Krystal Bonner, who heads the team, details our increased expertise and capabilities.

Promoting Our Own Image, As We Do For Our Clients

We’ve nurtured our brand – producing a blog and newsletter, and ramping up social media content. Melissa Sherman, our Digital Projects Manager, explains why it’s important for Ceisler Media to create dynamic, visible content.

Client News

VoteSafe Pennsylvania

Ceisler Media helped launch VoteSafe Pennsylvania, a statewide initiative working to ensure that all Pennsylvanians have access to safe voting options in the upcoming November election. The bipartisan coalition is led by former Republican House Majority Leader Dave Reed and former Democratic U.S. Rep. Patrick Murphy, who also served as Undersecretary and Acting Secretary of the U.S. Army. All five of Pennsylvania’s living former governors have signed on to endorse the initiative. The coalition also comprises community leaders, advocates, nonprofit organizations, former elected officials and election experts with the same goals —an efficient, accessible, secure mail-in ballot process and safe, in-person voting sites.

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Galman Group

The Galman Group showed its ability to adapt to evolving COVID-19 construction guidelines as it redeveloped two residential communities in Newark, Del. The Jenkintown-based real estate development and management firm’s multi-million dollar investment is bringing luxury living to the University of Delaware’s STAR campus.

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Liberty Coca Cola

Liberty Coca-Cola Beverages celebrated eight students from its distribution territory who were honored among the country’s most outstanding high school leaders by the Coca-Cola Scholars Foundation. The eight were selected out of 93,075 applicants from across the country and each was awarded a $20,000 college scholarship.

Read Here

American Airlines

Congratulations to our friend and colleague, Rhett Workman, on his promotion at American Airlines. Rhett's new assignment has him managing operations for 30 AA stations in Europe and Pacific Asia.

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Immigration Hub

After the Supreme Court ruled to protect "Dreamers", our client, The Immigration Hub, helped DACA recipients share their stories with media. In this Pennsylvania Capital-Star article, 17-year-old Arlette Morales of York describes her elation at knowing she has a future in the United States.

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Philadelphia City Council

Philadelphia City Council Members encouraged Philadelphians to wear masks through City Council’s multi-platform #MaskUpPhilly Campaign. Ceisler Media provided strategic support, produced the PSAs, and executed media buys to help #StopTheSpread.

Watch Here

Spotlight

Congratulations to our friend Michael Smerconish, who celebrated 30 years in talk radio with a CNN special titled, "Things I Wish I Knew Before I Started Talking." The show, filmed at an otherwise empty Bucks County Playhouse, amusingly covered topics ranging from Michael's career path, to changes in talk radio, to pro wrestling.

Ceisler News

Golden retriever pup Teddy joined the family of Ceisler Media Director of Business Operations Cynthia McCurdy in June. Teddy's new big brother Harley, a 12-year-old golden doodle, is reported to be adjusting well.

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