Sign up HERE to receive the Ceisler Media Newsletter each month!
A Message from Larry Ceisler
As we continue through an uncertain anxiety-provoking period for so many of us, I’ve noticed a huge increase in the demand for news. Local news. National news. It makes sense. People not only want to know, but need to know the latest on what’s happening around them.
In the business world, the thirst for information is at an all-time high. With no playbook on how to operate, everyone is hungry to learn what others are trying or even the questions they are asking. What are industries doing to protect workers? How are other companies attempting to re-open? What is the impact of a legislative issue - locally, statewide, nationally or even globally?
From our Ceisler Media home offices across Pennsylvania, we’re proud to be able to keep our clients informed through comprehensive media and issue monitoring. It’s a service we’ve always provided, but one where our focus has increased as businesses look to develop strategies during of the COVID-19 pandemic.
Our team searches for and analyzes relevant items across platforms – print and broadcast, social and digital. If there’s a tweet out there that references a client, we’ll find it. If there’s a Zoom meeting where a particular sector’s future is being discussed, someone from our team is likely to be there.
We’ve monitored more than 100 such sessions already – from government hearings to tech councils to non-profit think-tank sessions. And we’re delighted to share more and more helpful findings with our clients.
Caitlin O’Connor, a Senior Associate on our team, has been our point person for all of this. Caitlin understands the nexus of communications, politics and grass roots organizations. She’s meticulous and detail oriented – which is important in this kind of thing.
Speaking of our statewide presence, this newsletter has great contributions from members of our team who are boosters of their hometown. Each explains what residents of their city, and some of our clients, are doing to help during the ongoing health crisis.
Senior Associate Alison Burdowrites of how Philadelphia’s renowned resolve shines through when needed most. Senior AssociateDrew Murrenexplains why Harrisburg is, in fact, the keystone of the Keystone State. And our entire Pittsburgh office teamed up to write an ode to the Steel City – not surprisingly with a few boasts about its sports championships.
You’ll also find contributions and opinions from other Ceisler people, including afollow up piece from AssociateDavid Huppert on how media around the state are covering the coronavirus – even as that media are sustaining serious cutbacks.
There’s also client news and updates on members or our team.
And here’s an update I’m happy to share: Senior Director Kirk Dorncontinues to make progressfrom a heart transplant he received on Mar. 25. Kirk is receiving excellent care at the Johns Hopkins University Hospital and is out of the ICU, now in the step down unit. As always, Kirk, his family and all of us at Ceisler Media appreciate your well wishes. One message from Kirk: He misses watching Philadelphia sports during the shutdown, but he’s catching old games in replay on TV -- and at least knows there will be a good ending when he watches.
Ceisler team members in Philadelphia, Pittsburgh and Harrisburg often engage in friendly - and not-so-friendly - disputes on the merits of their favorite cities. Here, three of our staunchest advocates debate over what's special about their hometown, its people and some of our clients.
Ceisler was proud to provide pro-bono social media support for the PHL Covid-19 Fund’s “PHLove” live benefit concert on Thursday, May 21. With headliners Daryl Hall, Questlove, and Patti LaBelle, PHLove helped raise awareness and donations for the Fund, which is supporting Greater Philadelphia’s nonprofit community during Covid-19. Follow the firm’s work for the PHL Covid-19 Fund on Twitter.
The Chester Housing Authority’s Ruth Bennett Community Farm is running biweekly food distributions, prioritizing residents and senior citizens. The fresh produce delivery is part of CHA’s efforts to provide relief to residents during this difficult time. The authority has also been working with residents to adjust rent payments as needed and sharing information on local resources on its social media pages
In conjunction with Mental Health Awareness Month, Entercom is airing educational vignettes on all of its stations featuring the voices of artists, celebrities and mental health specialists. The spots build on Entercom's commitment to end the stigma of talking about mental health, especially now, in the nation’s collective COVID recovery.
XTO Energyoffers a unique scholarship – the Leader of Tomorrow Award – providing money both to an exemplary high school senior, as well as a community organization of that student’s choice. This year’s winner, Cole Goode of Belmont, Ohio, selected the local Habitat for Humanity chapter to receive a $1,000 grant donation from XTO.
Bruce Kaplan, Director of Business Development in our Pittsburgh office and wife Carol welcomed their seventh grandchild -- and second in two months -- as Tessa Catherine Thomas entered the world on Feb. 16. The adorable newborn weighed in at 7 lbs,10 ounces and is the daughter Lindsey and Zeb.