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A Message from Larry Ceisler
First off, I want to continue to extend my best wishes to you and your family during these uncertain times. I’m heartened at how well Americans are actually rallying together by staying apart. I look forward to when we can all gather again.
At Ceisler Media, we are grateful to clients who’ve stuck with us through rocky economic waters. We appreciate your commitment. Your communications may have changed – at least for the short-term – and our team is adept at creating the right message for the moment.
No business decisions are easy these days. We understand the difficult positions of those clients who’ve had to step back for the moment, and look forward to working with you again.
Many of us find ourselves busier than ever right now. Everyone is working harder and the days seem to be going quicker. With the day-by-day rapid changes in the world, businesses must sprint to keep up.
I’m proud of how our team has adapted. Ceisler Media has been moving toward telecommuting for a while, so we are taking full advantage of platforms like Zoom and Slack to stay in constant touch – as work colleagues and as friends. We still see the same issues as many of you – user error with mute buttons, children or pets in the background – but we understand that is just part of these times.
This newsletter contains a great list of coronavirus resources provided by our clients – as well as some positive, heart-warming ventures that they’ve initiated.
You’ll also get my latest take on the political scene as we head through a unique election year.
David Huppert, a bright young associate, offers an insightful look at how Philadelphia-area media have served as an essential resource during the pandemic and produced top-flight reporting.
So stay safe – and stay in touch. I’d love to hear from you.
Update on our cherished friend and colleague: Senior Director Kirk Dorn continues to make progress from a heart transplant he received on Mar. 25. Kirk is receiving excellent care at the Johns Hopkins University Hospital. Kirk, his family and all of us at Ceisler Media appreciate your well wishes.
Comcast NBCUniversal and Telemundo launched their 2020 Census Campaign on National Census Day – April 1 – in the midst of the pandemic. This cross-company effort aims to lower barriers to online participation for the nation’s first ever digital census. This is one component of the corporation’s comprehensive response to support Americans as they adjust all aspects of their lives, from completing their census to helping their kids learn remotely.
Walmart is providing assistance to community organizations and non-profits across Pennsylvania. Those who have received generous donations include Veterans Leadership Program, Victory Christian Church’s Food Outreach Program, the Best of the Batch Foundation, New Hope Ministries’ Food Pantry Program, Mercy Life Center’s Homeless Outreach Program and Veterans Place on Washington Blvd.
As Asian-Americans have faced increased harassment during the outbreak, The Immigration Hub has emphasized positive stories about communities coming together. Two sisters in Pittsburgh, daughters of Vietnamese immigrants, used their connections in the community to collect personal protective equipment from Vietnamese-owned nail salons and distribute it to frontline healthcare workers. An op-ed on the effort and the need to pull together ran on TribLIVE, the Pittsburgh Tribune-Review’s website.
The Chester Housing Authority is hosting a biweekly fresh food distribution at the Ruth Bennett Community Farm. Every other Thursday from noon - 2 p.m., residents will be able to pick up a free box of food, which include items such as spinach, carrots, beets, potatoes, fruit and eggs.
Entercom’s four Pittsburgh radio stations raised enough money to purchase 1.5 million meals during their “Feed the Need” radiothon on April 14. The stations teamed up to benefit the Greater Pittsburgh Community Food Bank in an effort to help displaced workers using the Food Bank's emergency drive-up distribution, as well as other area food pantries.
Comcast Chairman and CEO Brian Roberts, his wife Aileen and their family pledged $5 million to buy laptops that will go toward virtual learning in the Philadelphia School District, where about half of students don't have a home computer.
Ceisler Media Hires First Digital Director, Adds Three Others to Our Growing Team
Krystal will oversee all social media content, web design, branding, video, and graphics work, as well as paid campaigns, social listening, and other online tactics that work together to form an integrated campaign strategy.
She comes to us from the office of Gov. Tom Wolf, where she most recently served as Chief Digital Officer.
Also joining the firm are Alison Burdo (Senior Associate), Julia Wolf (Graphic Designer) and Shannon McLaughlin (Associate). We’re enjoying getting to know them on Zoom – and look forward to when we can all work together under one roof.