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Can Local News Be Saved? Here’s Larry Ceisler's Perspective – January Newsletter

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Ceisler Media Newsletter

Message from Larry Ceisler

A Message from Larry Ceisler

These are exciting times at Ceisler Media. Our firm is growing, and we look forward to continuing our strong relationships with our clients in 2020.

As we move ahead, I’m delighted to announce the promotion of Kate Wilhelm to be our Chief Operating Officer. Kate will work with me leading our strategic planning, oversee business development and continue to work with our clients.

We’ve made four other promotions, including moving Brian Dries to the position of Director. Brian’s experience working in local and state government has been valuable as he provides strategic communications advice to corporate clients in their dealings with municipalities.

You can read about all of these changes in this newsletter.

This month we focus on the rapidly changing media scene. You’ll find my insights on the shifting influence of local and national TV news.

We’ve got articles on the strip-down of national media institutions (written by Senior Associate Drew Murren), troubled times at the Pittsburgh Post-Gazette (by Senior Associate Caitlin O’Connor), and a guide to some overlooked Philadelphia media outlets (by Associate Abby Snopek).

There’s client news and other updates on members of our team. And we're hiring for three important positions scroll down and see if you are a good fit.

Larry Ceisler

Principal, Ceisler Media & Issue Advocacy


Blog Posts

How to Get Your Message Out Through Op-Eds

As TV News Viewing Drops, Local Stations Need to Adapt

As viewership drops and national news coverage takes center stage, local TV news shows must adapt to survive, says our Principal, Larry Ceisler.

The Media World Mirrors Succession – and That’s Not a Good Thing

Large Scale consolidation of traditional media outlets has hindered both the scope and impartiality of news coverage, writes Senior Associate Drew Murren.

Coming Year Projects to be Contentious at the Post-Gazette

Senior Associate Caitlin O’Connor says recent battles between owners and workers at the Pittsburgh Post-Gazette only foreshadow the future for the newspaper.

The Top Sites and Podcasts You May Be Missing

Ceisler Associate Abby Snopek offers a roundup of compelling and edgy Philly-based websites, blogs, podcasts and social media follows.



Ceisler Media is delighted to announce two major promotions:

Kate Wilhelm

Ceisler Media & Issue Advocacy is proud to announce Kate Wilhelm now serves as the firm’s Chief Operating Officer after two years as Director. Kate came to the firm after over a decade as one of the leading professionals in the region’s business and non-profit community, bringing substantial executive and reputation-management experience.

Brian Dries

Brian Dries has been promoted to the position of Director. Brian leverages over a decade of government communications experience and unparalleled local policy expertise in his new role.


Ceisler in the News

Our Principal, Larry Ceisler, was quoted in several local publications last month, offering his expertise on politics. Larry was cited in an Inquirer story debating the next direction of Philadelphia’s recently made-over City Council. And he offered bold predictions for the exciting 2020 campaign season for a piece in Philadelphia Magazine.

Wishing the Best to Fox 29's Bruce Gordon

All of us at Ceisler Media wish the best to our longtime friend Bruce Gordon, who is retiring from Fox 29 after 23 years as a first-rate newsman. Enjoy the next step in the journey, Bruce.


Client News

FS Investments CEO Vows

to Fight Bigotry

Following shocking episodes of anti-Semitic violence, Michael Forman, the cofounder, chairman, and CEO of FS Investments, wrote this op-ed for the Philadelphia Inquirer. Mr. Forman calls on the region’s business leaders to find new ways to promote civility and battle the rise in hate.

Read More


The Pennsylvania Association of Nurse Anesthetists is marking Certified Registered Nurse Anesthetist Week with a campaign reminding citizens -- and elected leaders -- of their vital role in everyday health care.

Learn More

Philadelphia Housing Authority

The Philadelphia Housing Authority's remarkable transformation of the Sharswood neighborhood in North Philadelphia took a major step forward as residents began moving into the “Blumberg 83” factory-built homes. Watch the highlight video from the grand opening.

Learn More


Client Highlights

As students, parents and teachers cheered, the Board of Education recently renewed five-year charters for five Mastery Charter Schools. The schools, our client, collectively educate 3,500 students.

XTO Energy funded an innovative aquaponics collaboration. A brewpub worked with Slippery Rock University and local high schools to serve students with disabilities. Watch KDKA-TV’s feature about Nikki, the program’s student-turned-mentor.

Hundreds of volunteers gathered in Chester to pitch in on Martin Luther King Day community service projects, including distributing sustainable, reusable bags as part of the Chester Housing Authority's and NIA (New Integration Accommodations) "Bag it Chester" initiative. The day followed the theme of "Reclaiming Chester's King" and honored the three years Dr. King spent studying in Chester.


We're Hiring!

Are you a team player looking to help develop multi-faceted communications plans? Or the creative type eager to develop creative design projects supporting multi-faceted communications strategies and issue advocacy campaigns? We are hiring for qualified candidates to fill the roles of Graphic Designer, Associate and Senior Associate.


Ceisler News

Ceisler is happy to announce the following promotions:

Anthony Campisi has been promoted to the position of Associate Director after expanding the firm’s practice into New Jersey and assuming strategic leadership of several accounts

Elise Corbett has been promoted to the role of Senior Associate for her stewardship of a slate of corporate accounts, strategic communications skills and adept press pitching ability.

Drew Murren has been promoted to the role of Senior Associate for his excellence in writing, business development and expertise with utilities and health care issues.

Congratulations to Bruce Kaplan, Director of Business Development in our Pittsburgh office on the birth of his sixth grandchild. Wesley William Kaplan entered the world on December 29, weighing it at 6 lbs, 15 oz. This adorable newborn is the son of Josh and Samantha and little brother of Sydney.


Our Viewpoints

Don't wait for bad news to tell your company's side of the story, says Ceisler Media Senior Director Kirk Dorn. The best media plan is to be proactive.

The 2020 Census rollout has begun. Ceisler Director Meredith Montalto is encouraged by the campaign to get every American counted.


From the Archives

You are the brand; you are the message, explains COO Kate Wilhelm. Reputation management is critical for any company or individual these days. Here are five keys to remember.

Financial Literacy starts with a solid communications strategy, Director Brian Dries has the game plan.


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