Forecasting 2020, and How It Should Impact Your Strategy – December Newsletter

December 20, 2019

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A Message from Larry Ceisler

 

As 2019 wraps up, this month’s Ceisler Media newsletter focuses on what to expect in the New Year.

Director Kate Wilhelm (above) forecasts how media trends in the 2020 elections may provide lessons for your business.

 

We’ve got projections from our legislative experts on what to expect out of Harrisburg (written by Managing Director Kurt Knaus ) and Philadelphia (from Associate Director Brian Dries).

Associate David Huppert reports on the importance of year-end giving back, noting the generosity of several of our clients.

 

And please take time to read a genuine heartfelt piece about our dear late colleague Penny Gerber, written by Brandon Boyer. Brandon serves as Ceisler Media’s first-ever Penny Gerber Fellow.

 

We’ve got client news and interesting updates on members of our team. Give it a read and let me know your thoughts.

 

Larry Ceisler

Principal, Ceisler Media & Issue Advocacy

For Media Strategies, Look no Further than American Politics

 

With an eye toward American politics, Ceisler Media Director Kate Wilhelm offers an insightful primer on how to smartly build your communications strategy for 2020.

 

 

 

 

 

Politics Forecasting 2020 City Council Starts with Budget Kick-Off

 

Associate Director Brian Dries projects a busy year for Philadelphia City Council, grappling with the tough issues of education funding, crime, gun violence and the opioid crisis.

 

 

 

 

Politics May Dominate Policy in Harrisburg in 2020

 

With Pennsylvania poised to be a 2020 Presidential battleground state , you can expect more politics than policy progress out of Harrisburg, writes Ceisler Media Managing Director Kurt Knaus.

 

 

 

Spotlight

 

Following in her Footsteps – What I've Learned as CMIA's First Penny Gerber Fellow

 

Brandon Boyer, our first-ever Penny Gerber Fellow, set out to find out, "Who was this woman whose name honors and created my opportunity?" What he learned about was the importance of paying it forward.

 

 

 

 

At Holiday Time, Ceisler Clients Give Back – and You Can Too

 

Citing the spirit of the season, Associate David Huppert highlights exemplary programs Ceisler clients are using to improve lives of those in need. You, too,can get involved.

 

 

 

Ceisler in the News

 

Our principal, Larry Ceisler, was all over the news last month.

 

Larry was quoted in a Politico story examining why big city officials are breaking left in the 2020 Democratic presidential campaign; he spoke to the Philadelphia Inquirer on the prospects of Mayor Jim Kenney running for governor, and he reacted in a Penn Live report on the Pennsylvania Society gala, a gathering in NYC in early December of those who work in political and business circles.

Client News

 

Rehabilitation & Community Providers Association

 

The Rehabilitation and Community Providers Association is among three agencies suing the state for policy changes that have hamstrung a program geared to help PA residents with intellectual disabilities.

                                                                     

 

Read More

 

 

 

American Airlines



With the holiday travel crunch imminent, our partners at American Airlines offer tips on how to ensure your checked luggage arrives along with you.

 

 

Read More

 

 

 

 

 

 

 

Walmart

 

Our client Walmart – and Allegheny County officers – made Christmas brighter for needy youngsters with its "Shop with a Cop" program. Santa even joined on a police chopper.

 

 

Read More

 

Client Highlights

 

Angela Liddle, President and CEO of Pennsylvania Family Support Alliance, appeared on KDKA radio in Pittsburgh to praise a new state law giving future victims of child sexual abuse more time to file lawsuits and raising the penalty for ignoring repeated abuse.

 

Congratulations to our client Cheyney University of Pennsylvania. Following a remarkable financial and academic turnaround over the past two-plus years, the nation’s oldest African American institution of higher education has had its accreditation reaffirmed

 

Four Chester teens studying urban farming through the Chester Housing Authority attended a youth farming conference in Jersey City, NJ -- and even got their first visit to New York City.

 

Our client Comcast partnered with the local computer science organization CS4Philly to sponsor a day of hands-on tech learning for more than 100 Philadelphia high school students interested in pursuing a career in the field.

Ceisler News

 

 

Senior Associate Max Weisman became a proud first-time father on Nov. 25 with the birth of Sadye Eve Weisman. Everyone at Ceisler Media wishes the best to Max and his wife, Talia, as they embark on the rewarding journey of parenthood.

 

 

 

 

 

 

Congratulations to Ceisler Media Senior Associate Courtney Accurti (first row, second from right) and Team Delaware’s synchronized skaters. The team captured third place in its division at the 24th Annual Dr. Richard Porter Synchronized Skating Classic competition, recently held in Ann Arbor, MI

 

 

 

Ceisler Media Senior Consultant Chris Cashman is bursting with pride following the birth of his fourth grandchild, Avery Jean McGarvey. This beautiful girl was born at Penn Hospital on Nov. 29 to parents Trish and Pat McGarvey. Popi and Mimi can't wait to babysit. 

 

Our Viewpoints

 

Ceisler Media Senior Director Kirk Dorn - an expert on crisis management - offers advice on how to respond if you're the victim of unfair investigative reporting.

 

The merger of two media giants may help those companies' bottom line, but does not portend well for local newspaper coverage, writes Ceisler Managing Director Kurt Knaus.

 

South Dakota leaders were mocked for their against-the-grain anti-meth campaign. But, as Ceisler Media Special Projects Manager Keegan Gibson writes, sometimes you need to think out of the box to draw attention to your cause.

 

Senior Associate Caitlin O'Connor explains the four-week byline strike by Pittsburgh Post-Gazette reporters and contends that the public should care deeply about the treatment and pay that journalists receive.

 

 

 

 

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