Life Hacks To Conquer The Media And Social Media Do’s & Don’ts – October Newsletter

October 18, 2019

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A Message from Larry Ceisler

 

Welcome to Ceisler Media’s October newsletter. The video above this note features Kurt Knaus and Kirk Dorn, two of our directors, sharing some secrets on media training – a topic in which they’re fluent.

 

This month we’re focused on media and ways to help you master it. Director Kate Wilhelm writes on finding the relatable human story within the big picture. Melissa Sherman, our social media manager, has a terrific primer on do’s and don’ts of social media. 

And David Huppert, a new associate with our firm, offers a perspective on the growing Spanish-language media in Philadelphia.

 

We’ve got client news and interesting updates on our firm. Give it a read and let me know your thoughts.

 

Larry Ceisler

Principal, Ceisler Media & Issue Advocacy

 

The Key to Making Your Story Resonate

 

The ones that connect with readers and viewers are those that tell relatable tales about real people, explains Ceisler Media Director Kate Wilhelm.

 

 

 

 

 

 

 

 

 

 

Read This Before Your Next Tweet

 

Social Media Manager Melissa Sherman explains the potential pitfalls of posting on Twitter.

 

 

 

 

 

 

 

 

 

 

 

Embracing a Growing Market

 

As Philadelphia's Hispanic population increases, targeted local media aims to keep up with it, writes Associate David Huppert.

 

 

 

 

 

 

 

Spotlight

 

 

PHCA 2019 Hero Award Winners

 

At the Pennsylvania Health Care Association Annual Convention & Trade Show, seven of the PA's best health care professionals were honored as 2019 Hero Award winners for their extraordinary contributions toward the care of the state’s seniors during a ceremony in Valley Forge.

 

 

 

 

 

 

 

 

America250PA

 

Support America250PA to commemorate the nations 250th anniversary . Join Chairman Pat Burns, Fundraising Chairman Chris Chimicles, and special guests Governor Ed Rendell and Governor Mark Schweiker at the Union League on November 20th from 5:30 to 7:30 PM.

 

 

 

 

Client News

 

FS Investments

 

For the second year, FS Investments served as the title sponsor of the U.S. Open Squash tournament hosted at Drexel University. In this guest commentary, FS Chairman & CEO Michael Forman and Drexel University President John Fry, call on business, political, academic and athletic—to follow the example set by U.S. Squash and join us in our efforts to create a more inclusive and equitable city. 

 

 

 

 

Walmart



Walmart donated griddles, cooking utensils, paper products and all of the food needed to prepare the meals for the hundreds of Veterans in attendance for this year's Stand Down Pittsburgh. Walmart employees also donated their time serving and volunteering for this terrific event.

 

 

 

Client Highlights

 

To focus on the welcoming nature of Pennsylvanians, Immigration Hub created a series of videos showing residents of diverse backgrounds contributing to their community. Watch this short feature on Wasi Mohamed who worked to bridge cultural divides after the Tree of Life Synagogue massacre in Pittsburgh last year.

 

Comcast just wrapped up its second LIFT Labs Accelerator, which hosted 11 startup companies for 13 weeks to support entrepreneurs from various industries in refining their business plans with mentors from Comcast, TechStars and other industry leaders. The program culminated with a Demo Day on October 10 featuring Comcast executives including CEO Brian Roberts and Chief Business Development Officer Sam Schwartz.

 

The Philadelphia Housing Authority is tapping into the growing University City real estate market by offering a portion of West Park Apartments for sale. Profits will go toward rebuilding the rest of the site with new public housing.  

 

The PA Family Support Alliance hosted a one-day symposium in Harrisburg, offering child abuse prevention training to professionals from across the state. The event was held in celebration of PFSA's 40 years of fighting to protect children.

 

Cheyney University’s “shrink to grow” strategy is already paying dividends. Read how our client, the nation’s oldest institution of higher education for African-Americans, needed to address quality before quantity.  

Ceisler People

 

We are proud of Ceisler Director Kate Wilhelm , who also serves on MANNA’s board of directors. Recently, some of our team members attended Philadelphia magazine’s Design Home Preview Party, which benefited MANNA.

 

If you are looking to support this great cause and add a delectable pie to your Thanksgiving table, you can support MANNA’s annual "Pie in the Sky" fundraiser by clicking the button below.

 

 

 

 

Principal Larry Ceisler shared his commentary on the fourth Democratic debate with KYW Newsradio special contributor Larry Kane.

 

 

 

 

 

Our Viewpoints

 

Our Special Projects Manager Larry Miller, wonders why Democratic presidential candidates are ignoring the critical issue of urban poverty.

 

Potential voters are forgiving former Vice President Joe Biden's verbal gaffes -- for now, writes Harrisburg Senior Associate Courtney Accurti.

 

Meet Ceisler Media's fall interns, who come to us from Penn, Temple and Rowan University.

 

 

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