How To Embrace The Change – An Insider's View – April Newsletter

April 15, 2019

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A Message from Larry Ceisler

 

In this month’s newsletter we focus on how the evolution in culture, as well as media, impacts our work. But while the “how” may change, the “why” and “what” we do at Ceisler Media remains constant. Coalitions still must be built, credibility maintained and a good story is what people want to hear, read or watch.

 

You’ll find a blog in this newsletter from Senior Director Kirk Dorn on the importance of embracing change – while never forgetting the fundamentals. Elise Corbett offers advice she would give to someone just entering the business. And Senior Associate Max Weisman writes on the reward that comes from working on causes you truly believe in.

 

You’ll also find interesting news about our clients, developments at Ceisler Media and timely “Thought Leadership” posts from our management team.

 

Enjoy. And, as always, please feel free to reach out and contact us.

 

Larry Ceisler

Principal, Ceisler Media & Issue Advocacy 

A Conversation About Changes that Impact Our Business – and Likely Yours

 

March commemorates the vital role of women in American history and society, so we are sharing blogs by Meredith Montalto, Courtney Accurti and Elizabeth Stoner three of the bright minds at Ceisler Media. They happen to be women and the blogs focus on issues impacting women – as well as everyone else working in business, media, politics and issue advocacy.

 

Media Relations Haven’t Changed as Much as You Think

 

Senior Director Kirk Dorn reflects on incorporating longtime successful strategies into a changing media world. The tools have changed, but the philosophy remains the same.

 

 

 

 

Early Career Lessons Learned – and Taught

 

Elise Corbett, one of our bright young associates, offers advice to the person she was two years ago – a new college grad about to enter the business world. Perhaps you’ll find it useful as well.

 

 

 

 

The Secret Ingredient for a Successful Campaign – Passion

 

Senior Associate Max Weisman writes on the reward that comes with working for a cause that inspires you. Max explains how the true pleasure is when the campaign passes the “happy hour test.”

 

 

Client News

 

Councilmember Domb Challenges School District To Certify Teachers In Financial Literacy


April is Financial Literacy Month. We worked with Councilman Allan Domb's office and the Federal Reserve Bank of Philadelphia to promote a program offering free training to Philadelphia School District teachers so they can better instruct on financial literacy.

 

Read More

 

 

 

Mastery High School of Camden's Honors Academy Readies Students for College


Mastery Charter Schools were recognized for their Honors Academy at Mastery High School of Camden. The program places students on a path to earn enough college credits to graduate with an associate degree and high school diploma at the same time.

 

Learn More

 

 

 

Pennsylvania is Ready for Full Practice Authority!


More than 200 nurse practitioners rallied at the Capitol with the Pennsylvania Coalition of Nurse Practitioners this week in support of SB 25 and HB 100. The legislation would grant full practice authority to NPs in Pennsylvania, allowing them to broaden access to care for patients across the commonwealth and truly #CareforPA. Their message? “Pennsylvania is Ready for Full Practice Authority!”

 

Learn More

Client Highlights

 

Wesley Family Services hosted its annual Spring Gala on April 6th to support their mission of empowering children, adults and families in Western Pennsylvania.

 

The new MANNA Institute will lead the “food is medicine” push.

Lobos Management in Pittsburgh Collected 550 items for the Pittsburgh-based non-profit Project EcoSoap to distribute across the world.

 

Philadelphia's Mastery Charter Schools held a rally at City Hall for safer neighborhoods. 

 

April is Child Abuse Prevention Month. Philadelphia Children’s Alliance, along with Philadelphia Department of Human Services, honored for their collaborative commitment to victims of child sexual abuse. 

 

The Pennsylvania Family Support Alliance offers “Train the Trainer” programs to help participants recognize the signs of abuse.

Ceisler People

 

Meet Rebecca Kann, our new Digital Content Specialist based in Harrisburg. Rebecca comes to us from Lewis Strategic, where she led the expansion of digital media, and worked in media relations, advocacy and event planning. She previously worked for Comcast, Pennsylvania Legislative Services and the PA House of Representatives. She is a great addition to our growing Ceisler digital team.

 

 

 

Ceisler Media Director of Business Operations Cynthia McCurdy wrote a powerful and personal blog after the federal government threatened to cut financial support to the Special Olympics.

 

 

 

 

 

Our Viewpoints


Poverty is an issue too often ignored in our political discourse, writes Ceisler Special Projects Manager Larry Miller

 

If it’s spring, there will be Capitol Days in Harrisburg. Ceisler Media Managing Director Kurt Knaus writes about this annual rite. 

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