Media Shifts in 2019: What You Need to Know – February Newsletter

February 12, 2019

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 Watch the intro from Larry Ceisler: 

The Changing Media Landscape

 

The media world continues to evolve, changing the way all of us consume news. Those changes also likely affect the way you promote yourself or your business. Learn more from three of the bright minds at Ceisler Media on the blog.

 

 

 

 

A conversation between Associate Tim Costa and his brother, national political reporter Robert Costa, on the importance of accuracy and the rise of social media in day-to-day reporting. 

 

 

 

 

 

You are the brand; you are the message, explains Director Kate Wilhelm. Reputation management is critical for any company or individual these days. Here are five keys to remember. 

 

 

 

 

 

 

Involving a celebrity in your cause or campaign garners attention and can improve results. Senior Associate Caitlin O’Connor explains how she’s effectively worked with a pop singer and former NFL player. 

 

 

Client News

 

CRNA Inspires by Defying Stereotypes, Exceeding Expectations


We are proud to represent the Pennsylvania Association of Nurse Anesthetists. Here’s an inspiring story of a Pittsburgh man, born without the lower portion of his right arm, whose disability never stopped him from pursuing his dream of helping others as a health professional. Read the blog and watch the interview.

 

 

Camelot Student Fashions Future with Clothing Line


Four years ago, student Fabricio Lobo was inspired to design T-shirts. Now, thanks to what he’s learned at Cunningham Academy (a Camelot Education School) the 20-year-old is launching his own clothing line. 
 

Read More

ICYMI: Client Highlights

 

Our client Your Part-Time Controller, LLC conducted a survey on the impacts of the Shutdown on the nonprofit community. Check out this OpEd by their CEO, Eric Fraint in the Philadelphia Business Journal. 

 

American Airlines introduces a new jet -- the newest generation of long-range aircraft. 

MLK Day Roundup. Many of our clients embraced Martin Luther King Day by organizing efforts around the state. Here are a few of the highlights: 

 

  • Two Mastery charter schools, Simon Gratz High and Gratz Prep Middle, recognized the MLK Weekend of Service by serving warm meals and providing food boxes to families. 

  • Liberty Coca-Cola Beverages joined with Councilwoman Maria Quinones Sanchez’ Office to refresh the Conwell Middle School with a fresh coat of paint.  

  • FS Foundation volunteers participated in the Greater Philadelphia MLK Day of Service, the oldest and largest MLK Day volunteer event in the nation.

Ceisler People

 
 

 

Senior Associate Anthony Campisi has been named Chairman of the Advisory Board for StreetBoxPHL, A nonprofit initiative to empower community groups across Philadelphia to make their streets safer, more livable and more attractive. 

 

 

 


 

 

Elizabeth Stoner, Senior Manager of Digital and Creative Services, became Chapter Events Lead for Ellevate Network’s Pittsburgh Chapter. Ellevate Network is a global community of professional women who care about investing in themselves and in other women. Elizabeth helps facilitate in-person networking in Pittsburgh by planning events where women have a chance to meet and learn from each other.  

Internship Opportunities

 

Outgoing intern, Allison Ruman recently wrote about how the experience shaped her vision of her career path. Read about her experiences on the blog. 

 

Learn more about opportunities to intern with us this summer in our Philadelphia office. 

Ceisler Viewpoints


Ceisler Media Senior Director Kirk Dorn, an authority on crisis management, recently offered his suggestions on a course of action for Eagles franchise quarterback Carson Wentz after a story hit the Philadelphia media accusing Wentz of being selfish and uncompromising.  

 

And Ceisler Director Kate Wilhelm responds to Wentz’s subsequent sit-down with a small group of Philadelphia reporters. 

 

Larry Ceisler weighs in on the national political implications stemming from charges faced by a powerful Philadelphia labor leader.  

 

What we do to promote our clients, we decided to do for ourselves. Social Media Manager Melissa Sherman explains our continued rebranding effort in a recent Ceisler Media blog. 

 

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