Michael Rodriguez crafts strategic campaigns for clients at Ceisler Media. His years of experience as a journalist and a communications director inside and outside of government give him an insight into what works effectively in issue advocacy.
His skills involve everything from creating web content and rapid-response social media postings to crafting media talking points and helping clients discern who they need to reach to successfully execute their message.
Michael aims to help clients figure out not just the “who” and “what” of a campaign, but more so “why” they are doing it. His goal is to get his clients regarded as industry leaders and experts. He builds platforms to help them amplify their voice in the community and strengthen awareness of their brand and purpose.
He leads the Ceisler Media Pennsylvania team working with Walmart, helping spread the message of the retailer’s charitable work, business growth and positive impact on local economies.
Michael joined Ceisler Media’s Harrisburg team in 2015 after serving in the Pennsylvania Department of Education as Director of the Public Policy Office and Deputy Communications Director/Press Secretary. He came to Pennsylvania from Las Vegas, where he was Communications Director for the Clark County School District, the fifth-largest district in the nation.
He started his career in journalism, covering sports and emerging technology. Transitioning to public relations, he worked with a number of high profile clients – including the Technology Business Alliance of Nevada; Nevada Governor Bob Miller; Nevada Cancer Institute; Springs Preserve; and The Smith Center for the Performing Arts.
A graduate of University of Nevada, Las Vegas, Michael was twice named to the National Dean’s List and served as a member of the Public Relations Student Society of America.
He lives in Elizabethtown with his wife and three children.
While still a teenager, Michael began writing for one of the first websites dedicated to hockey, allowing his work to be seen by more than a million readers per month. From his base in Las Vegas, he covered NHL scouting and prospects, which led to opportunities to travel to tournaments as far as Switzerland.
If he weren’t in this business, Michael would want to be a chef. His kitchen talents range from making ceviche to slow cooking a pasta sauce with homemade meatballs.
He has spent more than 1,000 hours piloting prop planes.